Refurbished cellular phone-HTC One launch delay: Blame camera shortfall, HTC says

Chief marketing officer Benjamin Ho blames the delay of the company's new smartphone on a shortage of cameras.

by Mylan Cellular

March 25, 2013   

The HTC One.

 

The launch of the HTC One has been stymied by a limited supply of cameras.
HTC chief marketing officer Benjamin Ho confirmed the component shortage in an interview with the Wall Street Journal yesterday.
"Our friends in the media have been asking why there has been a delay in shipments for the new HTC One, whether there is a component shortage," Ho said. "There is some shortage, because the phone's camera was designed specifically for us, and production cannot be ramped up so quickly."
Ho's comments echoed those of an "unnamed HTC executive," who told the Journal last week that the phone would be delayed because of trouble getting parts for the camera. But the unnamed exec also pinned the blame on HTC's falling status among suppliers.

 

"The company has a problem managing its component suppliers as it has changed its order forecasts drastically and frequently following last year's unexpected slump in shipments," the executive said. "HTC has had difficulty in securing adequate camera components as it is no longer a tier-one customer."
On Friday, the company announced that the HTC One would finally pop up in the U.K., Germany, and Taiwan this week, followed by North America, Europe, the Asia-Pacific region, and most other markets by the end of April
Ho was frank about HTC's failure to generate enough marketing buzz about its phones.
"We have a lot of innovations but we haven't been loud enough," Ho told the Journal. The company plans to drop its "Quietly Brilliant" tagline as part of a move toward a bolder marketing strategy. HTC will also devote more dollars to promote its products, upping its 2013 digital marketing budget by 250 percent from last year, and raising its spending on traditional media marketing by 100 percent.
The HTC One has already garnered a fair number of positive reviews, including MYLAN CELLULAR'S own take on the phone.

But HTC has been overshadowed by Samsung, which has thrown a great deal of weight into promoting its flagship phones, notably the new Galaxy S4.

Samsung launched the Galaxy S4 with a big Broadway-style event in New York City on March 14. HTC managed to get a playful bite of the action beforehand, offering Pringles chips and bottled water on HTC-branded trays to the many people waiting to get into the event.

HTC One wows with stunning design, premium parts

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Unlocked cell phones Blackberry Instagram reportedly says no native app for BlackBerry 10

Apps are important to a smartphone platform's success, but it's looking like BlackBerry's newest platform won't be getting one of the world's most popular.

by Mylan Cellular

February 22, 2013  

BlackBerry 10 is supposedly not getting a native Instagram app.

 

As BlackBerry 10 works to get a foothold in the smartphone market, it's considered crucial that the platform carry all the components important to users. Besides a camera, Wi-Fi support, and a well-designed interface, the smartphone also needs to be able to carry popular apps.
However, it's looking like one of the world's most popular apps isn't planning on developing a version for BlackBerry 10. Instagram is reportedly not going to create a native BlackBerry 10 app, according to AllThingsD. VentureBeat also reported on this back in October.
"There will be no [native] Instagram for BB10 for now," an unnamed source familiar with the matter told AllThingsD. "Frankly, I'm not sure there will ever be."

This could come as a blow to the nascent platform. In order for users to buy a device, they'll want to have the same apps as their friends with devices from other companies. Also, to lure app developers, a platform needs to be seen as successful in the app world.
However, some people argue that a smaller app store and lack of popular apps, like Instagram, don't matter for a company that specializes in the enterprise market. And, BlackBerry 10 has managed to get several other popular native apps, such as Facebook, Twitter, and LinkedIn.
According to AllThingsD, Instagram is developing a port of the Android version of the app, which will let BlackBerry users access the app. However, the news site also says that Android ports are less user-friendly than native apps.
 we contacted BlackBerry and Instagram for comment. We'll update the story when we get more information.

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Samsung Galaxy S4 a no-show at Mobile World Congress

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Like last year, Samsung will have a relatively quiet presence at the massive wireless-centric trade show later this month, 

The Galaxy S3 launch event last year in the U.K.

Samsung Electronics wants the spotlight all to itself for the Galaxy S4.

The Korean electronics giant will be holding off on any major announcements at Mobile World Congress later this month, according to a person familiar with its launch plans. As with last year, Samsung will likely hold its own separate event to launch the latest iteration of its flagship Galaxy S franchise.

A Samsung representative declined to comment 

The move is a continuation of the broader trend of larger technology companies utilizing their own events for major product announcements. Rather than battle through the noise of competing news, a solo event allows the product to get the full attention of consumers and media. Over the past year or so, Microsoft and Samsung have dramatically reduced their presence at trade shows, following in the footsteps of Apple.

BlackBerry just launched its next-generation smartphone at its own event this week, and HTC will hold an event a week before Mobile World Congress.

Last year, Samsung launched the Galaxy S3 at its own event in May, just days before the CTIA Wireless conference. The move made for a relatively quiet trade show.

Over the past few years, Samsung has made frighteningly quick progress in establishing its Galaxy S franchise as one equal to Apple's iPhone. The latest Galaxy S device now garners the same amount of interest and hype as Apple's marquee smartphone, and the media will flock to wherever the company decides to hold an event.

That's a far cry from its start with the original Galaxy S, which ultimately was tweaked into four separate versions for each of the four national U.S. carriers. The Galaxy S3, as well as the Galaxy Note 2 were both sold by all four carriers unaltered.

While Samsung is the top smartphone manufacturer in the world, it recently lost its U.S. crown to Apple thanks to strong sales of the iPhone 5. Samsung will look to regain its title with the Galaxy S4.

Mobile World Congress kicks off in Barcelona, Spain, in the last week of February, and will still feature plenty of announcements from the likes of Nokia and Huawei.

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Sony confirms its My Xperia smartphone recovery service, starts limited trials

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Sony piqued its fair share of interest when it trademarked the My Xperia name for an online service -- what could it do in the cloud that it hadn't already done? Tracking lost devices, it seems. The now-official My Xperia service trial gives Sony phone owners the equivalent to a recovery tool like Find My iPhone or the early form of HTCSense.com, letting them pinpoint a missing Xperia and ping it, lock it down or wipe at least some of its data. Be ready for a very gradual launch, however. The very first wave of tests involves just Xperia acro S users in Nordic countries, and the trial will expand only to 2012 smartphones in the region that are still running Android 4.0. Those of us further abroad will have to wait for the eventual worldwide expansion if we want to easily find that Xperia S buried between the couch seats.

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