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It's identical to the fourth-generation iPad that Apple launched last year, except that it doubles what had been the highest amount of storage available.
(Credit: Apple)
. The storage-stuffed iPad Apple was announced just last week. It is identical to the fourth-generation iPad that Apple launched last year, except that it doubles the then-highest storage option of 64GB. And with the extra 64GB comes a bump in price. Apple's 128GB iPad starts at $799 for the Wi-Fi-only model, and those who want cellular connectivity will need to pay $929.
Much has been made about the 128GB iPad's price, which is just shy of a full-blown Mac notebook. For Apple, however, the additional storage provides a nicely profitable scenario. Last week, IHS analyst Andrew Rassweiler told CNET in an e-mailed statement that Apple pays about 55 cents per gigabyte of additional storage in its iPads. So, to add an extra 64GB to the iPad costs the company about $35.20. However, the 128GB option costs $100 more than the 64GB version.
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